← CASE 02

Creators as a Layer
of the IMC Story

The influencer layer within the integrated campaign (IMC) for a global automotive brand's autonomous mobility service

IMCAutonomous mobilityUS marketExpert-led
01Task
  • A self-driving taxi service ahead of commercial launch in major US cities
  • Spread the brand campaign story and ease safety concerns
  • Define the influencer's role within the IMC
02Insight
  • With new technology, trust depends on who delivers the message
  • A story built by advertising gains persuasive power in a third party's voice
  • Influencers are an extension of the same story, not a separate campaign
03Strategy
  • Anchor: automotive specialist creators
  • A tech creator to reach a broader interested audience
  • A niche EV creator to add depth
04Action
  • Three creators across auto, tech and EV
  • Connected the brand campaign story to each creator's own content
  • Reels first, with YouTube integration alongside
  • Concentrated posting within a short window
05Result
  • The brand story extended into creator channels
  • Experts started a conversation about safety and technology
  • Next campaign direction: content built on first-hand experience

Let us design your next market entry the same way.

Contact