Trunk Insights
INSIGHTS
Notes on influencer marketing.
Trunk Insights (1)
Influence Comes from Taste
Influence is reach, trust and fit. What decides which influencer a brand should choose is fit, which is a matter of taste.
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Trunk Insights (2)
How to Build Fandom with Influencers
Followers are not fans. Five steps for a brand to carry on from the space an influencer opens.
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